The Importance and Benefits of a Google Business Profile

According to InternetLiveStats, Google now processes over 40,000 search queries every second on average. That is a Google search traffic of about 1.2 trillion per year.

That means when someone searches for a business like yours, they’re most likely to use Google to find it. If you have a Google Business Profile, formerly known as Google My Business (GMB), there’s a good chance your business will be highlighted in the user’s local search results, and that’s just one of the many Google Business digital advantages.

If you have not created or claimed your Google Business Profile, then you should now because it’s free! As per Semrush, Google holds a 91.54% share of the global search engine market. These users are searching for a product, service, or information on a topic. Not having a GBP listing or having an unrecognized business profile can affect you in several ways. Having inaccurate data, not being able to answer negative reviews and not emerging below-paid ads on Google Maps are just a few of the disadvantages. So, what are the advantages of GBP?

What Is Google Business Profile?

A Google Business Profile refers to a free digital marketing service that enables businesses to display their basic information, business updates, photos, and customer reviews along with processing transactions over a single platform. These profiles, or business listings, act in both Google’s local search results and on Google Maps besides serving as a key search engine optimization (SEO) tool.

Upon searching for a business on Google you’ll see the business information such as name, phone number, directions, images, reviews, questions and answers, along with a link to the company’s website. Some businesses even have a link that enables potential customers to order products straight from their Google Business Profile.

Google Business Profile is fundamentally a detailed, digital snapshot of local businesses. When customers want to know about your business, they’ll first look at your Business Profile over a Google search.

This is why it’s significant for your SEO company to make an optimized, frequently updated profile that incorporates Google Business best practices. Your profile should be comprehensive and have the following details:

• Photos of your business, inside and outside
• Complete contact information
• Keywords related to your business
• Working links, with a link to your website
• Your hours of operation, if valid
• Regular updates and links to your blogs
• Links to online and YouTube videos
• A new location
• And more!

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Benefits of using a Business Profile

People mostly search for businesses online rather than anywhere else, so it’s crucial to ensure your local business listing can be effortlessly found on Google and Google Maps. With a Business Profile, generating a great listing takes just a matter of a few minutes and is free of cost.

• Practical and easy to manage

Your Google local business listing is a convenient way to maintain an online presence even if you don’t have a website. To edit information or observe how many people have seen and visited your listings you can visit your Business Profile anytime.

• Edit your listing and speak for yourself.

Your business perhaps already appears on Google, but you should still validate your listing and make sure its details are precise and detailed. Your developments will begin performing soon after you authenticate them through your Business Profile. Also, you can add notifications.

• Signing up for a Business Profile is simple.

You are probably aware of the basics if you own a business. You are allowed to add extras like photos and descriptions if you have them at your ease, or come back to add them later.

At the end of the sign-up, you are asked to verify your submission by phone or postcard to ensure that only the right people are able to transform any public data regarding your business.

• Premium options, all for free

Make your listing really highlighted with photos and videos; custom categories such as, your service area, brands you sell and how to look for parking; and coupons to inspire customers to make a first-time or recur purchase.

• Comprehend and develop your presence.

Find insights on how customers searched for your business and where those customers are coming from. You can also find details such as how many people reached out to your business directly from the phone number exhibited on local search results in Search and Maps.

Why is Google Business Profile Important?

Here are several reasons why Google Business Profile is important.

• Increased visibility

After creating an account you can expand your online presence and make it easier for potential customers to find your business on Google Search and Maps. This increased visibility can help your business get spotted by more people, resulting in more traffic and sales. 

• Improved customer engagement

By reacting to reviews, answering questions, and providing updates regarding your business can be used to engage with customers. This type of engagement can aid you in building trust with potential customers and enhancing customer loyalty. 

• Better search engine ranking

Google Business Profile listings are usually exhibited notably in search results, which can enhance your search engine ranking and increase your website traffic due to the reason Google prioritizes businesses with complete and precise information on their listing, making it convenient for customers to find significant information.

• Free marketing

Google Business Profile is a free platform that enables you to market your business, including photos, hours, and reviews, to potential customers. This sort of marketing can be highly efficient, specifically for small businesses with no large marketing budgets.

• Increased customer trust

It allows customers to see reviews and ratings from other customers, helping to build trust in your business. This is because customers are more inclined to trust the feelings of their peers than a business’s marketing messages.

• Engage with customers across multiple channels.

Google Business Profile helps you engage with customers across multiple channels, including Google Search, Maps, and Google+. It not only helps you reach a wider audience but connects you with customers over platforms used by them.

• Valuable insights

Google Business Profile has made informed decisions regarding your marketing strategy easier. It includes providing insightful details on how clients are finding and engaging with your company. These insights include details regarding how many people are visiting your website, how clients are finding you, along with the keywords they are using to find you. 

• Mobile-friendly

Google Business Profile is optimized for mobile devices, which is significant as more and more people utilize their smartphones to look for local businesses. This increases the likelihood that potential clients will interact with your company because your listing will be easy to find and view on a mobile device.

Final Words,

Whether you’re a medium-sized business owner or franchise owner, Google Business Profile acts as a crucial tool in your digital marketing strategy. With its several benefits, from increased search visibility to better user communication, you can enhance your online and in-store traffic.

If you need help with the optimization of your Google Business Profile, then connect with OSITS, a leading IT, Marketing and development solution provider serving high-quality search engine optimization (SEO) services since 2003. Google Business Profile is a free platform that help businesses considerably boost their possibilities of being exposed to potential customers, resulting in increased traffic and sales. With our expertise in digital marketing optimization and Google Business Profile management, we help businesses prosper in today’s tech-driven world. Contact us today to unlock the full potential of your online presence!

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Amna Shahid

Author

Amna Shahid is a skilled content writer at Osits who crafts clear and engaging content that bridges the gap between complex software solutions and user requirements. With splendid storytelling skills and great knowledge around technology, Amna is professional in transforming complex software ideas into understanding and compelling prose. By creating insightful and inspiring content, she delivers genuine and practical revelations that result in improved user understanding and engagement.

OSITS

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OSITS is specialized in delivering technology and marketing solutions customized specifically as per business requirements. With the use of advanced technology expertise and industry-specific knowledge, we dedicatedly focus on providing custom tech and marketing solutions that are not only effective, secure, and optimized but also address your business-specific challenges, driving success and innovation.