Salespeople and marketers can use social media as a tool to interact with leads, clients, and prospects. These days, social media is so integrated that it allows you to connect with your audience wherever they are. The term “engagement” is often employed in the context of social media, yet few brands are mindful of how to achieve it.
Social Media Market Growth Forecast
According to The Business Research Company, the social media market size has grown rapidly in the past few years. It began rising from $219.06 billion in 2023 to $251.45 billion in 2024 at a compound annual growth rate (CAGR) of 14.8%. These developments stem from extensive internet access, smartphone adoption, social connectivity, content sharing, and visual content growth.
Additionally, the social media marketing size is anticipated to grow rapidly in the next few years, growing to $413.16 billion in 2028 at a compound annual growth rate (CAGR) of 13.2%.
What is social media engagement?
Simply, social media engagement refers to when an individual engages with your brand’s social media account. It comes in several ways, such as:
- Likes
- Follows
- Shares
- Comments
- Retweets
- Click-throughs
SproutSocial states that 80% of social media marketers’ primary strategy is to maximize engagement throughout social channels.
Social media engagement helps empower your customer relationships as well.
Social media connections allow you to better understand your customers and establish enduring relationships with them. Be prompt, provide appropriate responses to their requests, and go above and beyond to deliver excellent client service.
Avoid setting automated messages or bots because people on social media only want to engage with real people.
Engaging via a two-way process enables others to know an actual human is talking to them, and this influences the trust level of your business or brand name.
Social media engagement goes far beyond more than merely likes.
Key Social Media Strategies to Boost Engagement in 2025
There are a number of effective ways to communicate and engage with your audience online that can help your company.
Use Visuals and Videos to gain attention.
Visually dominated social platforms such as Pinterest and Instagram have set the standards for social media content, such as videos or images, which usually get more attention than mere text.
Facebook, X (formerly known as Twitter) and other social media platforms are integrating and promoting more visual content. Memes, reels, stories and other visuals are becoming more well-known on several platforms.
It makes sense because we scroll with our thumbs but consume content through our eyes. While the text does grab attention, something with visuals entices the eyes, making social media users prefer video over other categories of content.
This is also why X and Facebook with images gain more attention than those without.
Testing out and using different types of visuals, including videos, images, memes, GIFs, and infographics, can help your content attract a huge amount of targeted audience.
Let’s craft brand strategies together!
Leverage Authentic Storytelling
Companies with compelling brand stories usually get up to 20% customer loyalty. And social media is the best way to test this out.
These platforms let brands connect with audiences on a personal level, which can majorly be done through story narration, enabling customers to know more about your brand in detail, along with its purpose and what it stands for.
But the key here is authenticity. Sharing genuine experiences, behind-the-scenes (BTS) insights, or anecdotes humanizes your brand and promotes a deeper connection with your audience.
Additionally, perfect the skill of conveying meaning via experience rather than mere words. Include images and other visuals to balance your story, make it more engaging, and induce emotion, improving the overall storytelling experience.
Create a narrative arc by incorporating a beginning, middle and an end in your story. Consider building tension and conflict. Then, offer a resolution and provide your audience with a clear takeaway or a call-to-action (CTA).
Call your audience to connect with your story by asking queries, enabling them to make comments, or encouraging them to share their own experiences. It helps encourage dialogue and makes your audience feel participating.
More significantly, keep your message clear. Make apparent what your brand aims to do and how you do it.
Repurpose Blog Content
Another way to boost social media engagement is through repurposing existing blog content into a stream of gripping social media posts.
For example, you are in the fitness domain. Transforming detailed workout routines or nutrition tips into quick, practical social media posts can encourage and influence your audience to stay on track with their fitness aims.
By consistently sharing valuable content, you can keep the audience interested and can establish credibility.
By saving time and money, content repurposing allows you to maintain a complete content calendar without having to put in extra work.
Additionally, you have a greater likelihood of boosting engagement with your existing audience if you post more high-quality material.
Leverage Interactive Content Formats
Allow your audience to participate in the interactive content formats, which include:
- Interactive stories
- Live Q&As
- Quizzes and trivia
- Polls and Surveys
- Contests and Challenges
A great way to do this is to use polls to create interactive Instagram story posts to engage users on Instagram throughout a virtual customer conference.
Letting your audience engage and respond via active content participation can boost your engagement.
It also promotes deeper connections with your audience and creates unforgettable experiences that drive brand reliability and support.
Post Seasonal Content
There’s something fresh to celebrate nearly every month. May brings Memorial Day, July brings Independence Day, and January brings the New Year. Next comes the winter holidays, which include Valentine’s Day, Christmas, Thanksgiving, and Halloween.
A dedicated post can be made on each holiday using a social media calendar. For Valentine’s Day in February, a social media post expressing your love for your audience and an image can convey the message.
A seasonal contest is a fun approach to increase social media engagement. By doing this, you can increase the number of likes and followers you get, raise awareness of your business, promote immediate action, and win people around to your way of thinking.
Concluding Words,
Brands that emphasize growing their social media engagement can leverage improved marketing reach, ROI and higher brand awareness, making it easier to reach prospects and customers. Working to enhance your engagement will be a challenging and persistent task. You will need to devote some time to comprehending who your audience is and then spend time with them daily. Make use of insights to see where your efforts are leading. This will establish where you should invest your time on social media and what you should do to boost engagement. You’ll always be having conversations with your audience on social media. If your focus is not on your customers’ enthusiasm, you cannot be a good speaker! Ready to implement the best social media content techniques for higher engagement and ROI? Connect with OSITS for innovative marketing, development, and IT solutions personalized to help you craft persuasive content and build stronger connections with your audience.
Boost your brand—hire a social media strategist now!
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