What Is Digital Marketing?
Digital marketing, also known as online marketing, refers to the promotion of brands that helps connecting with potential customers through the Internet and digital platforms. It involves numerous channels such as email, social media, web advertising, and multimedia messaging.
While following the standard marketing fundamentals, it functions in the digital domain by using consumer data to target certain audiences and deliver personalized messages. Given its broad reach, the key challenge is to distinguish oneself from the competition.
